PRICE CONSULTING

       Pricing Strategy Associates (PSA) has consulted for clients on a number of pricing situations, including:

Pricing new products

       Pricing a new product is one of the most difficult problems in marketing. Pricing Strategy Associates has developed a proprietary computer model that helps guide business owners and marketers through all the steps needed to select the appropriate prices to test.

       "Thank you Marlene! Your pricing expertise just made me thousands of extra dollars, and saved me lots of time and expense in testing. I would have tested lower price points and I would have used the wrong psychological value. Your check is in the mail today, and I will write it with gratitude."

How to raise prices without losing sales

       If you have an already-marketed product or service with too low a profit margin, Pricing Strategy Associates can analyze your product and your market to determine how best to increase your profits.

       "Pricing design services seemed like a real guess to me. But Pricing Strategy Associates helped me redo my prices so I earned more money. 28% more. And I didn't lose a single client from my increases!"

Harold Fann, HRFinc.biz, Dickson TN

     "Marlene Jensen talked me into using a price that was about 20% higher. She said nobody would notice the difference between it and my previous price. She was right -- I never heard a peep about the price increase. Byut the shocker to me is that my renewal rates went up -- from 90% to 95%. Great advice!"

Paul Swift, Editor & Publisher, NewsletterBiz.com

Price testing

       Whether you sell online or off, price testing is essential -- and can be managed without breaking the bank. Why test? One client thought their newsletter should be priced at $295/year. We recommended they test $395 and $495 as well. Result? $495 was the winner -- with more profits than either of the two lower prices.

Pricing research

      Sometimes a simple A/B/C split won't tell you enough about your pricing questions. Sometimes you need to know how different features you can add or subtract from your product/service will affect what a person is willing to pay for it. For that, you need a wonderful pricing research tool called Choice-Based Conjoint Analysis (CBC). Pricing Strategy Associates can set up the ideal CBC research design to answer your questions, run the test and analyze the results for you.